Element joins 1% for the Planet

Since 1992 Element has drawn inspiration from the natural world. It has helped define us on our skateboards, in our products and in our daily lives. That is why,  as a part of our “Conscious by Nature” program, from 2022 onward Element will be donating 1% of all global skateboard hardgoods sales to 1% for the Planet. This initiative will help directly fund true experts and NGO’s in their work to fight against deforestation and to contribute to reforestation and biodiversity.

Since its founding in 2002, 1% for the Planet has been a trailblazer in the outdoor and lifestyle industries by building a community of like-minded businesses and leaders who pledge 1% of their sales to the protection of the planet. Think of it as a sort of tax for us utilizing earth’s resources. While 1% of a business's sales may seem like a small sum, by participating in what is now a global community of businesses and brands who pledge same amount, all of those one percents start to add up to something that is tangible and meaningful.

We know that we aren't experts in the field of climate science, renewable resources and governmental policies. But what we do know, is that without nature there would be no skateboarding. Without trees there would be no boards to push around on. So we at Element are furthering our commitment to the fight against climate change by joining this special project and we invite you to join us on this journey toward making a difference. It is the first step of many, but together we can help improve our planet for the future of skateboarding and for the future of everybody.

To learn more about 1% for the Planet and our partnership with them, please visit their website. Thanks for your support and see you out in the world!