It is through the belief in the power of Public Enemy’s ethos that Element has partnered with the group to create an exclusive apparel collection that aims to shine a light on the skate community of NYC. In early March, Element came to NYC for an exciting launch of the Public Enemy x Element collection in conjunction with our community partner, the Harold Hunter Foundation.

Ales Amor was born for this. He might have fallen in love with skateboarding when he was 13, he also had the mountains in his blood: his parents were running a high mountain refuge for, and he grew up in a small village perched atop the Pyrenean Mountains.


After his latest adventure across the mountain, we managed to catch some advice from his hiking experience - as in, why it's not always a good idea to take iced baths in the middle of a snow storm.

Simon Landrein is an artist and illustrator who we have admired for quite a while. When the opportunity came up for him to do an Element board series, we had to hit him up. As a skater growing up in the sticks of northwestern France, Simon forged his own path with his friends to find ways to skate and the same can be said for his signature style of illustrations.