The legend of Smokey Bear was born in 1944 as a way to boost wildfire prevention awareness in America. Element is proud to be working with Smokey Bear on this exclusive hardgoods and apparel collection that features some of the
most Iconic Smokey images from throughout the decades. A portion of the proceeds from the collection will help fund the Smokey Bear wildfire prevention campaign.
Continuing their partnership for a second season, Element + Smokey Bear created a collection with a full adult and youth offering, featuring pieces for four season functionality and style. All of the products in this collection have been carefully constructed with a mix of traditional, organic and recycled materials and the sale of all hardgoods contribute to our partner 1% for the Planet.